Featured in Creative Review, Campaign, Medium, Soccer Bible, and more.

CD: Simone Di Laus
ACD: Inna Vartazarian
Creatives: Natalia Zapata,
Hampus Elfström,Tracy Kintu

Brand Campaign 2025 | adidas

For adidas’ global brand campaign 2025, we shined a light on the other side of sport that often goes unnoticed. The sidelines, the stands and bleachers. The place where belief from others becomes self-belief. Because the truth is no one does it alone, and why would you want to? We all need someone to make us believe you got this.

001 Film: Lamine Yamal and Rocafonda

002 Film: Aitana Bonmatí and the girls

003 Film: Aliyah Boston and her mum

004 DOOH & Social

NATALIA ZAPATA

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Crafted by Natalia Zapata ©

Crafted by Natalia Zapata ^©