CW: Natalia Zapata, Laura Marquino
AD: Tracy Kintu, Pablo Marinero
When adidas Running partnered with superstar Camila Mendes, we were thrilled. The only problem? Cami doesn’t love running. In fact, she kind of hates it. But she does it anyway, as part of her daily training. And isn’t that how most everyday runners feel?
What first seemed like a major challenge turned out to be a fun opportunity to connect with runners who may not love running, but do it anyway.
001 Announcement
002 Camila x Supernova | Campaign