CW: Natalia Zapata
AD: Tracy Kintu
We all need someone to make us believe you got this, and sometimes that someone can be your biggest rival.
In this campaign for adidas, we show seven WNBA stars, rivals on the court, training together during the off-season. We capture the duality of their relationship: rivalry and support. How they behave when no one is watching, when their true personalities come through, how they tease each other, push each other, but also share mutual respect.
002 Film : Extended Version
004 DOOH & More