ADCN Bronze 2025
x4 ADCN 2025 [Shortlists]
Featured in The New York Post, Independent, CBS, AdAge, NBC and more.
Design: Gean Santos
We’ve all been there. You step into an elevator, a room, or even pass someone on the subway… and you smell it. McDonald’s. That unmistakable, iconic scent. You don’t need to see the takeout bag or the Golden Arches. The smell gives it away, and suddenly…you’re kinda hungry. So, while our competitors target eyeballs, we went for noses instead.
001 Case Video
002 Case Board
003 Yellow Billboard
003 Red Billboard