Natalia
Zapata

Tucson ASMR

Hyundai

To celebrate the quietness of the Hyundai TUCSON's engine we decided to create ASMR content inside the car. We collaborated with an ASMR artist and recorded many triggers, but the one thing you won't hear is the engine. The car became an instrument to enable extreme tingles. The community loved it.

As an ASMR geek, I felt like a kid getting this idea approved. To get to listen to ASMR and call it research? Insane.

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