CW: Hana Ovčina, Natalia Zapata
AD: Camila Shoji, Safa Boughida
adidas asked women: what does it take to feel safe when you run? A knife, mace, a rape alarm, dressing like a man, tracking their location, etc.
Sounds ridiculous, but this is the reality for 92% of women who feel unsafe when they run. To call out the world we launched The Ridiculous Run. Two cities, two runners, and two full motorcades. A night run that sent out a message: Feeling safe shouldn't look this ridiculous.
001 Case Video
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