ACD: Inna Vartazarian
Creatives: Natalia Zapata,
Hampus Elfström,Tracy Kintu
For adidas’ global brand campaign 2025, we shined a light on the other side of sport that often goes unnoticed. The sidelines, the stands and bleachers. The place where belief from others becomes self-belief. Because the truth is no one does it alone, and why would you want to? We all need someone to make us believe you got this.
001 Film: Lamine Yamal and Rocafonda
002 Film: Aitana Bonmatí and the girls
003 Film: Aliyah Boston and her mum
004 DOOH & Social